“You need more than development, Mr.Startup!”

  • 17:30
  • Urban Station Maslak, Ayazağa Mh. Meydan Sk. No:85 Veko Giz Plaza, Şişli, İstanbul
  • patrick@minerva-mdc.com

It is a fact that the start-ups, mentors and ventures are confronted with the growing need of marketing insights and design for start-ups.

Mentors as well as VCs have a key role to play in this omnipresent knowhow in the startup arena.



Picture: Steve Jobs and Steve Wozniak. For sure they did great work in terms of UX.




The Agenda:

September 12th, Thursday;

Open doors 17.30h and start 18.00h followed by networking time

  • Introduction by Patrick BOSTEELS kicking off with “The lack of good go to market strategies, and design in UX”
  • Bora ALÇI, CEO of ARGUS on “Marketing insight and his methodology”
  • Ergun GÜMÜŞ, Founder of EMOREADER on “Market or Neuromarket”
  • Zeynep FALAY von FLITTNER, Engagament Director, Fjord Istanbul on “The Art and Science of User Experience Design”

We will conclude with some announcements and time for networking.





Bora Alçı finished Bogazici University Business Administration Department and has over 12 year of experience at Henkel Cosmetics, Danone and Turkcell . Marketing consultant since 2000. Companies like Koçfinans, Koç.net, Siemens Business Services, Volkswagen, Schwarzkopf& Henkel Cosmetics, Arcelik, Beko, Sütaş, Brisa, the Association of Research-Based Pharmaceutical Companies, Digiturk, Lego, Sabancı Holding, Cotton, Lipton Ice Tea, for Electro World were advised. During that time Bora Alçin created a new generation of in-depth consumer research, and research models within Argus. Interests outside marketing: psychology and social anthropology. Positive psychology, philosophy, and an ardent advocate of the zeitgeist. Life motto: If you have an intention, there is also a way.

Ergun GÜMÜŞ, Founder of EMOREADER

Raging Aries with inevitable touch of an Aquarius, obsessed about nothing, his primary target is happiness. Takes care of his health, shape, mind and soul. More than 20 years in Professional life, experienced different locations, cultures, working environments and industries. Dealt with consumer brains for last 10 years. Specialized in marketing, strategy, branding, consumer research and last but not least neuromarketing. Early years in Henkel starting from asst. Product Manager to SBU Manager, working locations include İzmir, İstanbul, Vienna and Dusseldorf. Transformation years in Teba from Marketing Manager to Business Director based in İzmir, covering all exporting countries.  Maturity with GÜMÜŞ Consulting and Research based in İstanbul, servicing various industries. Launched recently new neuromarketing tool called Emoreader.

Zeynep FALAY von FLITTNER, Engagament Director, Fjord Istanbul

Zeynep is an experienced design consultant blending her international design experience with local understanding in Istanbul. She is passionate about combining strategic design thinking with business, in order to create innovative services which has business impact. Zeynep has studied industriaal services and mobile marketing activities for Nokia in Finland (for Nseries, Vertu and Ovi Services). In her 3 years at Fjord Helsinki, Zeynep has been leading many service design, digital branding and UX transformation projects for large companies such as Teliasonera, Turkcell & Garanti Bank. Currently she is helping to grow Fjord’s newest office in Istanbul  and working as Engagement Director for Turkish clients.


The event is free thanks to our sponsors:


     urban-2  bizzz  girisimda13e4